Running your campaign on any traffic source
The 2-nd Part
Competition analysis
You can use a spy tool for your traffic source in order to find the best ad types for the concrete offer. The time period for the ad search might be the last three month and ten day period. Make sure the offer is similar to the one you have chosen to use. If it is about an app install, look for similar ads. You will need to spend some time on the research, but the results will show your increase.
Your aim is to understand common things that are true for different ads. You should analyze image types, keywords, headlines and “clickable” phrases. It would be a great idea to click on one of such phrases to see the destination page.
The other one useful thing is to see what platform is a basis for website with ads being observed. The mentioned tool is the one that most people often ignore. Usually, Usually, they are in too much of a hurry and make mistakes or just copy what they’ve seen. So, if you do everything right, you’ll be one step ahead of them. Using the STMmembership would also be great. You’ll find a lot of info in guides and success stories.
Searching for appropriate images
There are tons of images in the web you can use. It’s even hard to find the topic that wouldn’t have the appropriate pictures in the search results. Just try to search the relevant site with free photos or use Google images. Note that some of the images, like the ones from Creative Commons, must be licensed in order to be used in commercial sphere. The same is when you’re going to edit them somehow.
The other way to receive good images for your ads is to register on websites with paid photos and images. You’ll definitely find there a lot of high quality pictures. However, that will cost you up to several hundred dollars. But it’s worth your money in most cases.
A good way to choose right images is to look on your successful competitors. Try to find some similar images to the one they use. But don’t copy them fully. Search for something that works better. It could be different color, pattern, style, etc.
Tips to design the banners
This is the moment when you have to show all your creativity. Open special editing tools and try to design something interesting using your own style and the patterns you’ve seen while “spying”.
It is essential to choose the right size for your banners. In mobile sector the 320x50 resolution will be fine. At the same time, for general Web you can use either long 796x80 or almost square 300x250.
The frame of the banner might be very different. Be creative. Add body text, headlines and CTA elements, use the knowledge you’ve received while spying. Then, combine the pattern you’ve created with various images. Save your result with plain names. It will help you not to confuse images when there are many of them.
To be continued…