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Domain extensions are either meaningless or maybe semantic with the right content. Interesting article I read -- online and TV do not have semantical meaning with the millennials -- they just consume products and services on the Internet. The are always .online and watch Netfilx or Youtube like media on their phone or other device. Many don't even own a .tv
Finding and holding an alternative extension that might be more semantical for a domain switch over in the future might be a good idea. Right now there are many new gTLDs you can get short names in.
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