As it stands now quite a bit of ads get blocked by ad blockers where some companies are basically paying extortion money to be white listed. Personally I've turned on various ad blockers just to see the results on my own pages and have had to eliminate common sources of blocks, hosting location of banners, names of banners etc... as some domain parking companies, affiliate networks etc... are blocked currently, some by default settings and others only when a user gets strict in advanced settings.
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