It's been coming for a long time...
Google warns 700 publishers digital ads will be blocked by new Chrome Update
Third-party AdBlockers have been skyrocketing in popularity every year. But now Chrome is going to implement their own on-by-default, built-in AdBlocker.
How much will this effect you and your business model?
Are you relying on ad networks: PlugRush, JuicyAds, etc?
What about other display ads?
If those revenues were slashed by 85% or more, how would that effect you?
I ask these seemingly condescending questions because I think some of us have underestimated the coming cataclysm.
A default AdBlocker in Chrome will expose (and educate) untold millions of people -- who've never even thought about blocking ads before -- to a world without ads.
And once they experience it... they're never coming back.
So what are you doing to prepare, adapt, survive?