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Old 08-15-2017, 06:50 AM  
Affmy
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Which approach is the best for campaign optimization




Finding the way to make your campaign profitable is probably the most important task for you as an affiliate marketer. There are two different methods that can be used for this issue. They are called whitelisting and blacklisting.


These methods have a totally different approach to the optimization process. Each one has both advantages and disadvantages, but the second one is more preferable. If we look at the two ways of optimization a bit closer, it?ll be clear why.



Blacklist method key features



This approach uses a quite simple principal: you cut the worst placements and leave all the others running. Still, it won?t be so easy as it seems to be. Blacklisting requires persistence and relatively big budget. Surely, there will be some initial losses and you should be able to cover them.


Unlike the whitelist marketers, the ones that use blacklisting work with the whole available market in order to monetize it. For example, if there are 1000 placements, blacklister will cut 50 that don?t work and leave all the others.

Whitelister will do the opposite thing. He?ll use only 10 that are 100% profitable according to his info. And now the situation is the following: whitelist marketer has 10 placements, which were profitable earlier and there is no guarantee for this in the future.

At the same time, blacklister has 950 variants and each one has a chance to hit the jackpot.



This approach aims to create a better traffic funnel. It includes such things as:



1. Choosing the best possible offer (it?s the first thing you should do).

2. Landing pages upgrade to improve the content quality.

3. Creating better ads for your campaign.

4. Focusing on long-term perspective.

And now the best thing about the blacklist strategy. It leaves you a huge space to scale up your campaign, which is almost impossible using the opposite approach. So, if you want to play big, then blacklisting should be your choice.


To be continued?
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