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Old 08-16-2017, 04:45 AM  
Affmy
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Whitelist method main characteristics



The key point of this strategy is to focus on something that is undoubtedly profitable (according to your info) and to receive an immediate revenue. Whitelist marketer will choose 10 placements out of 1000 available and work only with them.


This approach is common for affiliates with a small budget. They can’t afford losses because of scarce funds, so they grab the first profitable thing they see. Then these marketers set their bids to the appropriate level in order to get the biggest amount of valuable traffic.


This strategy looks rather good initially, but only if market leftovers are enough for you. The whitelist method creates a border that makes it almost impossible for you to scale up the campaign. There are a couple of reasons why it is so.


First, such approach significantly reduces your volumes. You work only with a small amount of placements, which were profitable some time ago. And you can’t be sure it’ll be so in the future. Second, if you ignore all the other placements, you’ll never see when the new awesome one will appear. At last, banner blindness will be as fierce as possible when you use this strategy.


If you’re still a whitelisting fan, just keep in mind the following things:



1. Only stick to the placements with the highest volume among the profitable ones.

2. Your campaign will require active management, so be ready to monitor it every day.

3. You’ll definitely have to change ad creatives very often.

4. Don’t expect your profits to last for a long time, market is very volatile.


Still, there is one really good thing about the whitelist strategy. It allows the new affiliates with small funds to enter the market with high competition level. However, it’s not a great idea to grab every placement that seems to have ROI a bit more than zero.


Is there a universal strategy to follow?



Definitely, you can’t say that a certain approach will always be better. Blacklisting is the best one for scaling up, but there are some networks, where the opposite method will be much more lucrative.


Whitelisting isn’t bad. You just don’t have to stick a group of profitable placements like a madman. It won’t let you to go any further. For really big campaigns a single placement doesn’t matter much.


Whichever strategy you choose, there is one thing you should always avoid. It’s over-optimization. It’s a really bad idea to kill every placement that isn’t undoubtedly profitable. That will block you the way to any possible growth in the future.


So, be wise and think of what you can reach in a long term perspective
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