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You want to become a sponsor that would recruit affiliates ...
(helps to ask a more direct question)
(A). Do people know who you are -- are you a branded website that entities would want to affiliate with? That makes a big difference whether you have a rep or your band has some standing. In that case you would have the money to set up your own affiliate program and manage it.
(B). If no one really knows who you are, and you want to establish a brand, I would talk with some people that aggregate affiliate offers. They would have the branding and the marketing force to help you (for a cut or override).
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