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Originally Posted by The Porn Nerd
Paysites? Not so much but maybe...
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i can see it more and more because media buyers getting bored of offers what are working a day or a week and then they are gone.
in 99% of all cases a buyer have to invest money in finding the right product and strategy for it - it can not happen when this product is gone then.
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And scaling may be easier but I bet ceilings are hit quicker and more permanently with so few big traffic sources. Then it's a game of going wide.
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to scale that is not much easier as when you try it with own traffic. but to market products AND scaling traffic are 2 fulltime jobs. if one person wants to make 2 jobs he is just able to put 50% of his energy in each and that means he will be overtaken from the ones who can spend 100% of their energy.
the advantage as a pure buyer is that you do not have to generate the fitting traffic before you can market a specific product. you just buy it at the time when the product is hot.
but even here I can see a big difference in the past few years.
as media buying is also a biz where know how makes the difference there are good and bad media buyers around.
the rules of any economy leads to the fact that the one who can make most profit with this know how is able to pay most for the traffic.
this fact brings the whole concept into a new level where every part of the marketing will be done by professionals (starting at traffic generation, over media buy til the final product). this leads to a higher exhaustion and more total revenues.
it is true that the number of competitors in this market decreased (in fact it did not because the only thing what happend is that the qualified ones are focusing on just one thing) but i have never seen more people with really HIGH incomes as I can see now.