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Search engine traffic has been increasing for us.
Alexa reports it as 25% of our traffic (a conservative estimate).
Last May there was a significant drop, but it didn't seem to affect important keywords and thankfully did not hurt signups at all.
Google is constantly changing things around and one of the things that does seem to remain constant is for top tube sites to remain high on the first page. Hate 'em or love 'em, it would make sense to have content partner accounts and regularly upload clips with good titles so users who land on those tube pages from search engines will see your clips with your link codes first. It's obviously not as good as going direct from search engine to your site, but it's better than nothing.
Edit: also Google loves social. Make a Twitter at the very least and keep it updated and don't half-ass it! You may start seeing them rank your tweets rather high.
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