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Originally Posted by The Porn Nerd
Having done some media buys myself - the highest was $25,000 about five years ago - I am very familiar with both the expensive learning curve AND the constant attention and adaptions required to be successful. It is absolutely a 100% full-time job.
But again we get into the "big vs. small(er)" concept. If you have seemingly endless resources and can throw literally hundreds of thousands of dollars at production, media buys, etc then being a less-than-million a year company you will struggle to see similar results.
Far better (I think) is to buy/send traffic to white label cams and dating sites than to throw $ at advertising paysites. I've crunched the numbers and to just break even with paysites the volume you have to do is insane with a direct media buy. Maybe sending $100 a day here and there can be done but what kind of ROI do you get that way?
No, serious media buys are for companies willing to invest thousands to see a return and you have to be in it for the long term. There's very little "hit and run" overnight sensations these days.
If I am wrong PM me and I will invest. LOL
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i am pretty sure that much more mediabuyers would be willing to promote membership sites on the long term. the problem here is that most of them are technically so far behind the moon that usual mediabuyer tools can not be used.
the biggest numbers on longterm strategies i see on dating but this is not because of the niche but because most of them are fit to work with modern media buying techniques.
90% of this good old fashioned revshare programms did not see that the market has changed. they still work on the needs for hundrets or thousands of webmasters and did not realize that one big mediabuyer makes much more than 100 average webmasters.
also this 100 webmasters will have a million different wishes while all mediabuyers are working just with the same information tools.
the marketīs revenue is actually 90% done with CPA deals - and CPA deals are comming and going. not one serious mediabuyer is happy with that.
here is the innovation hole of this market - not in new products or technologies for the enduser. the porn industry was not able to activate the most professional salesman because they never learned the rules and needs of them.
i just saw one new membership product in the marktet a few days ago what looks like it can work and have all what mediabuyers are needing. as soon as i have a bit time i will try it.