Generally speaking (If that is even possible) Are the traffic you receive from the leading networks high quality or lower quality? Meaning, are the visitors targeted traffic that is willing to pay for their porn? Or just people wanting free content and only click but never buy?
I'm very interested to hear your thoughts, own experiences however subjective they may be. To get a feel for what to expect
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Traffic what you can buy from each network are coming mostly from tubes. In general I would say good sources, but Media buy is kind of a game on his own. If you buy pop traffic, you can make a lot of volumes, but it's kind of forces in a way, so quality is less, but not expensive as well in comparision with banner traffic. Low traffic, high quality. The customer journey must be right. In some cases the banner must fit the Landingspage for example. if this doesn't match, then traffic will not convert, because you did something 'wrong' so don't 'blame' this to the adnetwork.
As you see there are many moving parts, which needs to build solid in order to make this work.
It's not rocket science, but you need to follow some logic/basic steps.
Yes, I am a fan of mediabuy and I think this can be great asset for your conversions, but you should pick a top 5 of networks and from there you can build up. Personally I am a fan of self service, so you don't depend on anyone, good account management and good reporting. but the need for each and anyone can be different. Send me a PM/Skype if you want to know more about this subject. I think Everybody knows I am from Traffic company, so I am not hard to find :-)
Cheers and good luck to all!
Cheers!