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A big benefit beyond SEO is memorability. It is a lot easier to remember KEYWORDporn.com than [someletter]KeywordPorn.com
Insofar as SEO, it can have some advantage if you structure the site properly around that brand and stay focused on it. It certainly does not hurt.
But memorability is something a lot of people seem to overlook these days. And a strong domain wil also lessen loss to typos and, accordingly, to typo domainers.
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