The old Hollywood proverb : "Who do I have to fuck to get OFF this movie" applies here.
The business has changed and so did technology. 10 years ago to build a website which worked was up from 10,000 $$ . Today " down" from 2,000. However it is now ALL about good traffic and SEO. If you are in that business you are a winner, but if you do anything else then going to work at Mac Donalds is a better option..