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From what I've seen, DMCA companies tend to carpet bomb everything and its up to you (the site operator) to defend yourself.
I think some of them work on a volume basis, so its in their interest to take down as much as they can even if its licensed affiliate material.
My experience has been to contact the site owner and let them know their DMCA agency is taking down my promo stuff. Its then up to them to have it corrected. It usually works out ok doing it this way.
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skype: lordofthecameltoe
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