Check this page out :
https://www.ivankatrump.com/
It has a good theme, great pictures, good wording. Very uplifting for women. Some outdoor pictures, fashion, and Ivanka herself looking like she fits in with the rest. Really well done.
Of course, knowing that some? Most? All? Of her stuff is made in china, and that some of her stuff has been lets say, heavily inspired by other designers, etc is reason enough no one should buy her crap. But doesn't this site do a good job of making you forget that?
The Trumps are awful, but, I think we can learn some marketing tips from sites like this.