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it doesn't matter at all how it tastes to know its going to fail.
your brain categorizes information and once it does, its incredibly difficult to change associations and the boxes it put that information is. in our lifetimes, "hamburger" will never mean "delicious soy patty" no matter how much marketing dollars are thrown at the problem.
it can only succeed by creating a new category for your brain to put this new thing into... where marketing can then define that new thing, unimpeded by comparisons, associations and prior experience and information.
the more marketers try to push the idea of it being a "hamburger" and the more they attempt to muddy those waters in the prospects mind, the more the idea of "hamburger" gets muddled in peoples minds. you cannot have both exist simultaneously in the brain, in that same category/box. you can only weaken one with the other.
this stupidity is just another weak attempt at pandering while ignoring obvious realities
coke spent countless millions on testing a new formula which was proven through diligent testing and research to be 100% beyond a shadow of a doubt, better tasting and be more preferred than the old formula. where is new coke now? it failed because "taste" was only a minor factor in the larger market equation. brains are hard wired to resist change.
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Yes, fewer illegal immigrants working equates to more job opportunities for American citizens.
Rochard
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