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if you don't know your client profile then you dont know your clients - my #1 woulud be start there - ask your best customers why they buy what they do who they are, what pain you solved for them etc,
once you have that info your customers have basically written your marketing copy for you
then you just have to look as to where aree theree more of these people:
guest blogs, partnerships, podcasts - all can reach a lot of niche audiences-
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