Quote:
Originally Posted by danep
The industry has a huge gap in everything related to data based marketing even before the global crisis. We'll have to develop new ways to acquire customers and members, look beyond traffic and SEO, and finally start creating our own data based media platform. It's time to start learning from other industries too.
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I completely agree with you and made a thread on the topic. A major issue is a lack of research and truly understanding customers' demands. Some people think if you film a hot girl then people will just buy the movie regardless of the content, but that is not true. Quality and fetish are very important factors to customers.
I remember Bangbros started a site about transgender women over ten years ago, but they marketed it to gay men. They totally didn't know what they were doing. The site doesn't exist anymore. It was a complete failure due to not researching customer's needs.
Sites like Brazzers have fake surveys in the member's area. They ask what type of hardcore porn do you like. They almost never include vaginal sex only (no anal or DP).