I'm surprised that more programs don't take full advantage of this simple strategy.
I mean, not just to make it easy for affiliates to promote you, but also to serve as a consistent reminder "yes, we're still here and updating."
But yeah, I noticed one sponsor had a lot of broken links or the content did not match the site, and replied to let them know. And again the next time it happened. And again the next time it happened. And while we were at it, I let them know that the email titles were identical for the past dozen or so emails and continued to announce their newest site, which was no longer quite so new. Honestly, I'm not sure if they stopped sending emails or they just removed me from the list, but I haven't heard anything from them since.
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