Quote:
Originally Posted by Klen
That is not really cheating - it simply means how some ip loaded ad banner many times, it could be google bot and any other crawling bot as well which have tendency to crawl full website and such thing cannot be controlled in most cases . Since impression are paid per unique view per advertiser, that should not represent a problem .
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If it indeed is a crawler bot, the ad-server should filter it. The report clearly report impressions, meaning the ad was loaded - otherwise it should have been reported as a request, or better yet, not reported at all.
I don't know which ad-server is used but advertiser or network manager should be able to set "auto disable" if ctr falls below a certain value.
It is however not fraud to have a low ctr
