𝐇𝐢 𝐠𝐮𝐲𝐬! 𝐐&𝐀 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐭𝐢𝐦𝐞: 𝐨𝐧𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐨𝐧𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐚𝐧𝐬𝐰𝐞𝐫 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐬.
We hope you'll find this information useful and implement it in your campaigns. Let's go!
⚠️𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞?⚠️
Unlike targeting in social media, our traffic cannot be segmented by interests, personality, or lifestyle. However, in our SSP platform, you will find advanced technical targeting which allows you to accurately choose the right audience. There are several targeting strategies depending on the information that you have about your audience and your goals:
1.When you 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 and users, you can set the required GEO/State/City and other metrics such as Browser Type, OS, Device. Firstly, set targeting on the broad audience and narrow it later by selecting the best performing settings.
2. 𝐒𝐩𝐥𝐢𝐭 𝐭𝐞𝐬𝐭𝐬 - do them when your goal is to cover the broad audience with different devices. You'll find out which ones bring the best results.
In this case, you make several split tests choosing Ad Format + Device + OS + OS Version. After receiving and analyzing results you narrow the targeting.
3. 𝐒𝐩𝐨𝐭 𝐭𝐞𝐬𝐭𝐬 - perform better when you have a clear understanding of the funnel and proven targetings. For example, campaigns on the one OS and a certain browser (or even a certain browser version)
𝐓𝐨 𝐦𝐚𝐤𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐞𝐬𝐭𝐬, 𝐢𝐭’𝐬 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐨𝐧 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬, 𝐩𝐫𝐞-𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬. You can make them more suitable for your audience by making research:
- Describe existing buyers/customers/users. Who is already buying a product, what drives them, what was the reason that influenced their decision to buy? You can use this information for your texts and creatives.
- Guess who might be interested in your product and become a potential user/buyer. Describe their GEOs, device types, website preferences and create a personalized offer and design.
𝐈𝐟 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐧𝐨𝐭 𝐬𝐮𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 >>>
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