How to use parameter Track?

When you create a smartlink you have what is known as a PARAMETER TRACK.
A Parameter Track allows you to enter a parameter and generate a smartlink for the chosen parameter.
For example, let’s say you have many employees. If all of your employees are sending traffic from one source of traffic then you can create a new Track on your smartlink in order to track the combined traffic from that single source.
Another example of a way you could use a TRACK would be if you have several accounts in Snapchat. Here you could create one smartlink and several Tracks for each of your accounts in Snapchat. You would then be able to view the statistics from all your accounts by this parameter.