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How to drive traffic to Italy

The average European sees Italy as one of the most developed economies in the world. This is the place people all over the world want to get to in hopes of a big paycheck and a good life, but is it all ponies and rainbows really?

Each place has its ups and downs, crises, political and social problems. We got to the bottom of this matter and are ready to present a detailed breakdown of Italy as a traffic source as well as provide tips regarding ads and promotion and also discuss examples of people successfully entering this GEO.

General info

Language: Italian, French, German, English
Population: 59.24 mil
Average salary: $2,000
Low-skilled employee salary: $1,300
Average age: 45

Italy is 3rd in the ranking of world economies and is considered one of the most productive, and the salary of even a student who had just graduated from a university can reach up to 1,500 euros.
If you subdivide income by profession, then workers in the tourism, engineering, and legal sectors get paid quite well. Physicians, accountants and workers from the agricultural sector have significantly smaller income.

Gender and the presence of specialized education are also important factors. According to statistics, women are paid 20% less than men, with specialized education being able to increase income in the same position by more than 30%.

Another pressing problem of any European country are high taxes - in Italy they range from 23% to 43%. The only upside – if your income is lower than 8,000 euros, you are exempt from paying the tax.

As for everything else, life goes on as usual – the cost of food, clothing and transport is quite low, letting even people with minimal incomes secure their basic needs.

Italy’s target audience

Affiliate marketing and Italy are a great combo that can lead to some nice profits, after all, Italians were the first to develop the gambling business. Italians are an impulsive people - gambling is in their blood. All you need to do is provide them with an opportunity and on your hands you’ll have thousands wishing to try their luck.

Let's cover some other features of the target audience:

The lifestyle of a typical Italian is simple - you need to enjoy life. These people do not strive to achieve some sky-high results, instead they settle on enjoy the process without worrying about the details;
Italian laws are as lenient as possible towards the gambling industry, which is why gambling and sports betting establishments exist both in the online format and as land-based casinos and bookmaker offices. At the same time the latter aren’t too popular and are used mainly by rich tourists. In any case, this is a great way to introduce people to crypto casinos and other ways of making money on cryptocurrency;

When promoting an offer, keep in mind that 65% of the population uses the Internet, but mobile traffic is predominant here, meaning your landing must have a smartphone version.

The following are perfect affiliate marketing traffic sources:

- Facebook. This is the most popular social network in Italy.
- Whatsapp. The most popular messenger in the country.
- Mobile apps and targeted ads in browsers. There are no outstanding indicators here, but ad campaign performance is consistently good.

You can also try to find an approach through Instagram, but according to statistics, only 6% of Italians use it. Decide for yourself if it’s worth the trouble.

What problems does the TA have?

Despite the high standard of living, the first problem is related to the wage gap between regions. For example, the same specialist can get 40,000 euros a year living in Palermo or do the same job in Venice and get 84k a year. This is the only European country where the minimum and maximum salary variation can differ ten-elevenfold.

Another common problem – migrants. Most of them are illegal, after all, the very right to a comfortable life requires a residence permit.

For example, if you rent a house in Italy, you will need to sign special documents to be able to use gas, the telephone, electricity and other house amenities. They also need identification within the tax system and a residence permit. There are many such situations.

The recognition of university diplomas can also turn out to be a surprise. The chance that you’ll manage to get your diploma recognized from the first try is very low, meaning you’ll either spend a lot of time doing it or be forced to get a new diploma entirely.

Let's finish things off by covering Italian healthcare. Here, it’s more than advanced and it’s conditionally free. After all, even state clinics provide patients with guaranteed and qualified medical help. Special drugs and urgent care will cost money, but within reasonable limits.
For example, dental care will cost around 1,000 euros a year, which doesn’t look that bad against a background of 29k general expenses annually.

Ideas for bundles

Italians have always put family first, and they treat their children with a particularly reverent attitude. All events and holidays are celebrated with the entire family and you can use this friendly atmosphere to your advantage.

Buying a house for one’s parents, help pay for a child’s education or grandma’s medical treatment – all this definitely should be used in your creatives. This is sure to help your ad campaign get to the top of the charts.

As an example, let's take a happy married couple who make $130 an hour and about $3,000 on cryptocurrencies in just a day and has no money problems whatsoever.

On one hand, this is a typical video ad, but these hot-headed southerners will happily jump at this opportunity to make easy money.

As an example, a young man is showing a fat wad of cash that he naturally just made using this one interesting strategy. The concept is once again extremely simple, but that’s the point – you need to correctly present a very simple slogan and millions of users will click on it.

And don’t forget about the basics. For example, everyone loves money and if you promise them a program that will near-literally print money for days on end – they’ll at least want to click on it, and the rest doesn’t matter.

Summing up

Italy works great as a traffic source and is very similar to other European countries – it also has problems with migrants, family ties are just as important, high salaries and excellent pensions.

Try to use these topics when promoting offers and you’ll be able to hit the insecurities of a large number of people at once, meaning the success of your ad campaign won’t be long in the coming. In the article, we have analyzed several successful creatives and simple, but quite profitable tricks that you can use.