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Neogara · 02-01-2022, 03:01 AM

Сreatives for Italy

In affiliate marketing, every detail plays its role with the creative being the engine of the entire process. The success of an advertising campaign depends on it.

Unless it matches your landing and pre-landing and just in general, if it isn’t appealing, all your efforts will have been for nothing.

To avoid such a result, let’s get to the bottom of what to focus on when picking a creative, which stock-photo bases to use and where to look for a designer or inspiration for a creative. We’re using Italy as an example, so strap in and let’s get started!

Designing a good creative for cryptocurrency offers

Let's start with the obvious - you can take creatives from spy tools and stock-photo websites, but since this option is incredibly easy, very often the thing you find there is just straight up trash, or non-unique photos, so we recommend just looking for ideas here, and using them to design your own creatives. You can use services like Flickr, Pixabay, Unsplash, etc.

In addition to this, to make your creatives even better, keep an eye on the dry statistics of other people's ad campaigns. There are many services that allow you to analyze the reaction of the target audience to someone's advertising and make your own, only a little better.

We recommend you try PowerAdSpy or SpyPush – both options have a free trial period, meaning you don’t have to buy it immediately.

So then, now that we’ve covered where to start, let’s break down a specific example. We’ll be using crypto offers where the target action is the user making a deposit.

The ad campaign’s ROI was 27%, but it could’ve been much higher. This creative isn’t bad, but take a closer look – can you see anything on the right side of the picture? Even on a PC, you need to squint to see its contents, and no point in even trying on a smartphone.

An affiliate will immediately see that the used approach is simple – showcase the girl’s income, but for the user’s sake, it would be better to highlight this element in a separate color or make it larger.

Breaking down betting creatives

Since all the links mentioned earlier will also apply to this section, let’s get straight to the point and provide some tips for betting creatives. The non-stop videos about million dollar incomes in a day approach is gradually burning out, but if you mix in famous bloggers or newscasters, it will sparkle with new colors.

First, you can buy a blogger and bet on the loyalty of their audience. Second, you can’t hire a newscaster, but you can make a short clip of them and substitute the audio. Either option will make you a nice profit.

Obviously, you need to translate it into Italian, but the point is clear. The marketers of CPA-salon used this idea. Despite a small budget, they made a solid profit thanks to proper use of the videos they were supplied by the affiliate program and a well-designed creative.

Users were also heavily swayed by one phrase – “exclusive bets”. In the picture you can see several of them, which motivated users to invest even a little even more. The campaign’s final ROI is 138%.

How to adjust creatives for gambling offers?

Sometimes you can intrigue the audience not only with subtle headlines, but also try advertising the casino's features directly.

If the website can boast a unique feature, highlight the latter – the user won’t be disappointed and will likely stay to gamble in the casino.

We took a creative promoting the Gratorama casino as an example. Based on the title, the establishment apparently provides a 7 euro non-deposit bonus and that’s true, it does.

As a result, such a simple campaign received a 108% ROI, namely a profit of $3,700 with $1,800 invested. This is yet more proof that there’s no golden formula for constant guaranteed income or a “Money now” button.

Summing up

Designing and testing creatives undoubtedly takes a lot of time, effort and money, but with the right approach, the result always pays off. Try to come up with something new, take into account your old mistakes and what you see when analyzing the work of your competitors.

Experiment, find new and unusual approaches and you are bound to succeed in any affiliate marketing vertical!

02-01-2022, 03:01 AM
Neogara Registered User Industry Role: Join Date: Jan 2022 Posts: 23	Сreatives for Italy In affiliate marketing, every detail plays its role with the creative being the engine of the entire process. The success of an advertising campaign depends on it. Unless it matches your landing and pre-landing and just in general, if it isn’t appealing, all your efforts will have been for nothing. To avoid such a result, let’s get to the bottom of what to focus on when picking a creative, which stock-photo bases to use and where to look for a designer or inspiration for a creative. We’re using Italy as an example, so strap in and let’s get started! Designing a good creative for cryptocurrency offers Let's start with the obvious - you can take creatives from spy tools and stock-photo websites, but since this option is incredibly easy, very often the thing you find there is just straight up trash, or non-unique photos, so we recommend just looking for ideas here, and using them to design your own creatives. You can use services like Flickr, Pixabay, Unsplash, etc. In addition to this, to make your creatives even better, keep an eye on the dry statistics of other people's ad campaigns. There are many services that allow you to analyze the reaction of the target audience to someone's advertising and make your own, only a little better. We recommend you try PowerAdSpy or SpyPush – both options have a free trial period, meaning you don’t have to buy it immediately. So then, now that we’ve covered where to start, let’s break down a specific example. We’ll be using crypto offers where the target action is the user making a deposit. The ad campaign’s ROI was 27%, but it could’ve been much higher. This creative isn’t bad, but take a closer look – can you see anything on the right side of the picture? Even on a PC, you need to squint to see its contents, and no point in even trying on a smartphone. An affiliate will immediately see that the used approach is simple – showcase the girl’s income, but for the user’s sake, it would be better to highlight this element in a separate color or make it larger. Breaking down betting creatives Since all the links mentioned earlier will also apply to this section, let’s get straight to the point and provide some tips for betting creatives. The non-stop videos about million dollar incomes in a day approach is gradually burning out, but if you mix in famous bloggers or newscasters, it will sparkle with new colors. First, you can buy a blogger and bet on the loyalty of their audience. Second, you can’t hire a newscaster, but you can make a short clip of them and substitute the audio. Either option will make you a nice profit. Obviously, you need to translate it into Italian, but the point is clear. The marketers of CPA-salon used this idea. Despite a small budget, they made a solid profit thanks to proper use of the videos they were supplied by the affiliate program and a well-designed creative. Users were also heavily swayed by one phrase – “exclusive bets”. In the picture you can see several of them, which motivated users to invest even a little even more. The campaign’s final ROI is 138%. How to adjust creatives for gambling offers? Sometimes you can intrigue the audience not only with subtle headlines, but also try advertising the casino's features directly. If the website can boast a unique feature, highlight the latter – the user won’t be disappointed and will likely stay to gamble in the casino. We took a creative promoting the Gratorama casino as an example. Based on the title, the establishment apparently provides a 7 euro non-deposit bonus and that’s true, it does. As a result, such a simple campaign received a 108% ROI, namely a profit of $3,700 with $1,800 invested. This is yet more proof that there’s no golden formula for constant guaranteed income or a “Money now” button. Summing up Designing and testing creatives undoubtedly takes a lot of time, effort and money, but with the right approach, the result always pays off. Try to come up with something new, take into account your old mistakes and what you see when analyzing the work of your competitors. Experiment, find new and unusual approaches and you are bound to succeed in any affiliate marketing vertical!