Advantages of CPC/CPM traffic and what is the cost of the test?
- Among the crucial steps for each advertiser while running ad campaigns is choosing a pricing model and allocating the minimum budget for a statistically significant test.
- You surely know that Mirelia Network’s DSP provides two pricing models: CPC and CPM. When choosing a pricing model, you first need to determine how they are working.
Follow the link to find more information about the difference between both models and minimum budget for testing each of them:
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