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Old 05-24-2022, 09:56 AM  
Neogara
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How to drive traffic to the UK

The United Kingdom is one of the most populous and largest countries in Europe, with a high standard of living, high earnings, and a developed and well-established economy[1] .

There are currently more than 68,000,000 people living here, where everyone has interests, a good job and is an active Internet user, with regular spending on Internet orders. What could be a better basis for driving traffic?

In this context, let us discuss this GEO in further depth. Take a seat, get out your notebooks - we're starting a breakdown of affliate marketing for the UK!

General information

Language: Welsh, English
Population: 68.5 million
Average monthly income: $40,500
Monthly income of low-skilled employees: $3,400
Average age: 40 years old

The UK is a truly amazing country, both economically and socially. Just imagine, on average, each resident of this GEO earns more than $3,000 per month, with income for more qualified employees even going as high as $40,000 per month. However, this is not surprising, since the latest figures put the country's GDP at $49,000 per capita, although in Russia it is less than $29,000.

At the same time, UK residents are not exactly rolling in money, as the UK is an expensive country with a price level that is two times that of Russia. And we've only covered groceries; rental rates and housing in general can be up to 400% more expensive than in Russia.
Not surprisingly, such conditions have contributed to a high crime rate; the figure is 45 in the United Kingdom, five points more than in Russia.

In general, the health care system is also worth mentioning. It is at a very high level here and is proven by the longevity of its citizens, with an average life expectancy of up to 83 years. At the same time, the problem of tuberculosis remains acute, with about eight patients for every hundred thousand healthy people.

The population's exposure to bad habits, notably alcohol and cigarettes, should be highlighted in advance as one of the target audience's difficulties in this industry. Twenty per cent of residents smoke on a regular basis.

Target audience in the UK

Once you have a general understanding of GEO, you may go on to the more significant part, namely the local target audience. As far as you can see from the previous section, a large proportion of the country's inhabitants are young. Thus, 17 percent of them are children under the age of 15 and another 16 percent are elderly people over the age of 65. In other words, everyone else is a solvent audience that is ready to actively use the offers and make online purchases.

One of the local target audience's features is a loyal, if not unfavorable attitude toward the institution of marriage. For years, the number of marriages in the UK has been at an all-time low, and according to the most recent Office National Statistics survey, 30% of men aged 20 to 35 do not enter into serious relationships and live with their parents because they either do not want to change anything or do not have the financial means to buy or even rent a flat.

At the same time, this does not prevent Brits from being active internet users... More than 95% of the population has access to the internet, 77% of them have at least once bought something using online marketplaces, and some do it on a regular basis, because applying for a job, paying taxes and utilities, managing bank accounts and many other services are all done online.

While driving traffic, Google (which 90 percent of the population uses every day), Twitter, and Instagram (20 percent of all inhabitants use) can be excellent sources. Facebook and YouTube, which are used by at least 70 percent of the population, would also do well.

What problems do the British people have?

First and foremost, the institution of family and marriage can once again be mentioned. Locals don't like to get into a serious relationship, and even if they do, they don't do it very quickly, that is why various online dating sites are hugely popular. Imagine, the annual revenues generated in this area by the reported GEO amounted to $86 million last year.
Among the most popular options are adultfriendfinder, match, eharmony and parship - these are more than good options for offers to Britain with a consistently active audience. They are industry leaders and can offer high rates for affiliate marketing.to the publisher.

The casual vertical has been just as successful, with the UK ranked 3rd in terms of audience actively hanging out on PornHub on a regular basis. In 2020, revenues from this destination exceeded $48,000,000.
It is also worth noting that high incomes are inextricably linked to a lack of money to buy or rent houses, as well as the inability to leave the parental home until later in life. In other words, looking to make more money is a good incentive for the target audience to look for sources of higher income. The financial vertical is great for affiliate marketing, especially cryptocurrency offers. Also featured are several British crypto verticals.

How do you drive traffic to the UK?

The majority of this feature has already been covered, and we demonstrated the most profitable traffic-driving options as well as some effective creatives in the previous unit, but there are still some important variables to consider before driving traffic.

First of all, let's talk about the main problem of working with this GEO - traffic restrictions from the government. In Britain, there is an organisation established that makes sure that banned sites and advertisements don't leak into users' feeds. This is why tobacco, weapons, pharmaceuticals, alcohol and almost all financial products are banned on the same Facebook.

You will have to be very careful how you behave and use a cloaking service when driving traffic. At the same time, this GEO contains all of the parameters of a Tier-1 country (for example, for a single registration for dating-resources, you earn between 3 and 5 dollars), but substantial budgets do not cause harm for a good start. At the same time, average competitors and the audience have seen enough mundane advertising, but offerings must be tried because of their involvement in the information area.

Summarizing

Today our affiliate program has taken an in-depth look at another great GEO for driving traffic - the UK. It is one of Europe's largest countries, with an outstanding economy and a high standard of living and prices. The population here is always open to advertising and hungry for new acquaintances and high income. We've covered the most popular verticals for the GEO captured above, as well as options for good creatives for the UK.

Use our tips, develop your own approaches to drive traffic and share the results - we look forward to your success!

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