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Battle GEOs : Europe & Asia
Asia and Europe are two of the most important locations for launching an advertising campaign since they provide extensive coverage for your budget, a ready-to-advertise target population, and relatively high rates per targeted action. However, which GEO category is better? Which form of advertising will get you the best results and the highest rate of conversion with the least amount of money and effort?
This is exactly what we will talk about today in our material and compare Asia and Europe, touching on the specifics of the local target audience and, in general, the conditions for traffic flow to and from these GEOs. Let's go!
How to drive traffic to Asia?
Throughout human history, Asia has been the world's largest region, with up to 4.5 billion people, out of a total population of 7 billion on Earth. This is a huge target audience, which at the same time has its own characteristics. However, let's cover the standard of living in Asia in general before discussing them.
The standard of living in Asia
The economic sophistication of a region speaks volumes about its level of development, and Asia is more important than ever because China has the world's second-most developed economy, trailing only behind the United States. This is not surprising, as the region is one of the leaders in the automotive, shipbuilding, chemical, electronics, and other industries, which are just as positive for jobs and the social life of citizens.
People here are not necessarily earning a lot of money and living well, but even so, the average life expectancy in Japan is 85 years, in Singapore it is 85 years, in Sri Lanka it is 77 years, in China it is 75 years, and so on. The image of a happy citizen is enhanced by inexpensive housing and food costs, a low crime rate, and a high level of education.
Likewise, local laws are extremely stringent and can extend to mutilation of the body and the death penalty; health care is fairly average; and incomes vary widely across the country. In Singapore, for example, the local average monthly wage is about $4,000; it is $2,700 in Japan; and it is barely $400 in India.
Target audience of Asia
There are also many differences depending on the specific GEO, but most of the countries in this region belong to Tier-2 states, about a third are located in the Tier-1 category, and it is better not to touch a few more countries at all to drive traffic to Asia.
Before you begin driving traffic, you should conduct as much research as possible on local patterns and target audiences, as nearly every option offers intriguing 'benefits.' Working with the UAE, for example, is a beautiful GEO with an unreached target audience and very different ways of life that are heavily influenced by local law and religion.
On the other hand, you can get away with it and make just as much money in Singapore, with Nutra, Dating, and the cryptocurrency industry.
Finally, we note that you can choose almost any popular source as a source for driving traffic. Facebook, Instagram, Twitter, YouTube – all this will go perfectly well for launching an advertising campaign.
How to drive traffic to Europe?
Many of the GEO in this category are quite expensive, and the target audience has already seen a lot of things here, and therefore, in order to get a good ROI, you will have to try hard and prepare really high-quality materials for driving traffic.
On the other hand, when dealing with Italy and gambling or betting, for example, all you have to do is design gorgeous banners and tempt your audience with new deals, and that will be enough to succeed.
Standard of living in Europe
In general, there are no GEOs in Europe where people would face a severe lack of finances or other resources. Germany, France, the USA, Spain, the United Kingdom and other countries – they all have an average monthly income of over $ 2,500, somewhere it generally reaches $4,000 on average and can be raised to 7,000-8,000 greenbacks.
At the same time, with respect to some countries, it cannot be said that they require large cash reserves to live in them – food, housing, entertainment events and trips to a restaurant are not too expensive. On the other hand, the cost of housing due to the small area is still at a very high level. Therefore, many even adults continue to live with their parents for a long time. All this creates an excellent ground for crypts and other TIER offers for users' earnings.
Target audience of Europe
Most European GEOs provide great living and development opportunities for the local target audience. The standard of healthcare is high everywhere, and it is extremely expensive; the only hope is insurance, which covers this debit column. In terms of whether it is worthwhile, the average life expectancy in European countries exceeds 80 years, which speaks for itself.
The primary concerns of the Target Audience are poverty, the desire to look attractive, get rid of wrinkles, and simply have fun using arcade machines, for example. Dating and adult nutra will be popular in any of the GEOs you have picked. In other words, as long as it warms up the audience and prepares them to acquire the offer, practically any vertical will do well for affiliate marketing.
There are also no restrictions on the sources from which an advertising campaign can be launched. In Europe, Facebook is the most popular; elsewhere, Instagram is equally popular; however, you can also utilize Google contextual advertising or run video advertisements on YouTube for driving traffic.
Summing up the results
And although in today's material we had to contrast Asia and Europe with each other, but in fact, these two regions are great for launching an advertising campaign. Driving traffic to Europe will bring many valuable clients that are not budget-constrained but will require thoughtful design and good content for driving traffic.
Driving traffic to Asia is equally beneficial, but this is due to the large number of potential customers, as well as their lack of banner blindness and desire to explore any attractive advertising offers. In other words, everyone should decide for himself which of these options to choose for the launch. Regardless of the choice made, we wish you good luck!
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