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I've kept quiet about this, not giving away secrets to the competition. But you asked, and it's a valid question.
I had a page there for FetishArtist of course. I kinda liked the platform. While it didn't know what it wanted to be when it grew up, it was very flexible in that it was like someone merged several social media apps into one.
To be honest, I even liked looking at the shared porn there. ;-p
When the big shake up happened, I walked away from my account, just expecting it to be banned.
Last year, I took on The Dungeon Store as a publicity client, and I do offer some social media services as part of publicity work. Somehow Tumblr came back up and I looked into it. My account wasn't banned (a couple pieces flagged, it's fine now). I even signed TDS up for an account.
Bad news first. Yup, porn is banned. Likewise You're gonna have a problem with a search on things like BDSM, fetish, Femdom, bondage. Tumblr is like "oh geeze, I've never heard of those words before."
Worse news, if your campaign is something like a hardcore photo or video with "I'm a horny slut dripping with cum that wants you in her ass now." skip it. You're better off not wasting your time.
But the good news is, I see a thriving crowd of cammers and sex workers who post simple photos, toys, stories, some graphic artwork. It's mostly women, with some transgender, nonbinary, and the occasional het male there.
Growing an organic campaign there is slow, requires some personality, and attention, but Amelia and Forrest could easily do PG campaigns based on their cosplay and gothic content.
I see potential for recruiting, for example, Kink.com could reach out to women there to expand their camming side. Peach could reach out there for their premium social platform. Zuzana could reach out to offer design services and Natalie could reach out to host performer sites.
So there's something to work with, but I'm not sensing waters for whales. Possibly some might pop on on the NFT/cryptobro side of Tumblr, but I don't swim in those waters.
The way I'm doing campaigns there does not typically use live models or porn, bypassing some of the roadblocks for content. Likewise, while my posts don't come up on a search for kink, BDSM, or Femdom, I can still use tags, and Tumblr will still recommend tags like BD/SM, kink education, & BD/SM events. I can still follow those tags, find others, like, reblog their posts, and connect.
So there's potential and it is definitely useful.
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Publicist and owner of HighOctaneHeart.com, FetishArtist.net and FetishForLife.com
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