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Old 08-21-2022, 07:55 AM  
milkandcake
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So yeah, a lot of webmasters, even SEO experts have trouble adapting to GA4. However, on the high end, the GA4 really has major advantages over Universal one like:
-Better user tracking system (provides bunch better insight on what user is doing on website)
-Goals and events are simpler to setup and use
-Data driven attribution and modeling
-Privacy controls
etc....
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