Quote:
Originally Posted by Cyrano
For comparison, what's a decent conversion rate? I'm generating 1 signup per 700 visits, on average, over the past 22 months. Last year my referrals spent $150,000 of which I received $30,000 (I'm rounding these figures), 1 signup per 500 visits. YTD: $100,000 and $20,000, 1 signup per 700 visits.
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A common mistake is to compare your ratios with other people.
Not all traffic is equal. Some convert 1:15 while others convert 1:5000.
Focus on determining which segment of your traffic SPENDS and focus on acquiring more of it.
Ignore ratios