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Social media seems to be a legit way of advertisement. Can always also create website with all the artwork and sell from there as well. Merchant site can be created using Shopify or Square space, if supported in your region.
alternatively, though it depends on your friend's desires, she can push her art to become more commercial and work with print on demand companies like Society6. From what I understand the start there might be slow at first but eventually it picks up with a right strategy.
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