Originally Posted by dado_rocks

I'm gay and a developer. I plan to create a gay hook-up site, for sex only. The only purpose of the site will be to find someone for sex, not dating. I've been using other sites/apps for years so I noticed their flaws and things that can be improved, removed or added. I listened to people and read what people were saying or wanting. I really think I can improve things.

I know how the gay community is secretive. I understand that people are secretive about their sexual desires when finding someone online. I know that marketing to that specific niche can be hard, finding the right online community or the right place to start from.

Believe me I was googling and researching but information about it is sooo scarce. I couldn't find any useful information. A really important thing that I realized is that I should go local, like target a specific city because if you want to have sex you want to do it with someone nearby. The problem is how to market in a specific city from remote destination.

I cannot really use FB ads or such (since we are talking about sex). Even if I can run FB ads, targeting gay population is next to impossible, not even sure FB allows that. On top of all FB's policy on advertising dating or hookup sites/apps are super strict. With all those restrictions on FB it totally kills the main purpose of the site I want to make.

I'm not really sure what would be the best way to do it