Originally Posted by TheLegacy

With all respect the interest in the musical genre of hip hop and rap music, in general, has been declining steadily since 2004. It's still popular today but overall the talent is slimmer and weaker than what was - the listeners know this. If the curve doesn't stop they'll risk being in the "rock" category which hasn't produced anything new and good is a long time.

That being said - with rap you're only hitting a small demographic that more than likely doesn't have CC to use unless it's from parents or their efforts on youtube.