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Emailed them about whales that were good for a year or more with consistent sales that dropped off. Will see what they say.
As for Sept vs Dec stats... I noticed when looking at things that whales don't give a fuck if it is Xmas or a random day in June. They are going to buy regardless. But the aggregate number of regular Joes do care if it is Xmas and they combine together to give you a drop in sales.
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