Originally Posted by cybermike

Pretty simple .. you might have several rebills/purchases on one tracking code.. say you had 40 purchases then you look at unique spenders it says 10.. so you have 10 people spending to get to those 40 purchases.. but say you look just today maybe you have 10 purchases 5 unique spenders but 1 first purchase.. means you got a new spender today.. congrats

I probably could of explained that better hah