06-21-2023, 11:40 AM
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www.AdultCopywriters.com
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Join Date: May 2006
Posts: 30,707
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Quote:
Originally Posted by machinegunkelly
Forbes or not, the article lacks any mention of that new revenue. People ARE paying to be on twitter ... every blue check you see is $8, and they add up fast.
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Well, here's an article that discuss both the underwhelming sales of blue ticks/checks and why advertisers are leaving Twitter.
Twitter Blue relaunched has made just $11M on mobile in its first 3 months
Quote:
Legacy Twitter checkmarks are disappearing on April 1st, Twitter says, and in the future, the only way users will be able to get the coveted blue badge is by paying for a Twitter Blue subscription. That points to a big question for Twitter and owner Elon Musk: Will that nail finally drive more take-up of the social network’s premium tier?
So far, take-up has been fairly underwhelming. Since relaunching three months ago as a big push into non-advertising-based revenue, Twitter Blue has only picked up $11 million in mobile subscriptions, according to data from app intelligence firm Sensor Tower.
The $11 million figure is notable because Twitter is banking on Twitter Blue at a time when advertising — which traditionally has accounted for the vast majority of Twitter’s income — remains in rapid decline.
In part, that drop is due to the overall economy, which has pushed marketing spend down. But advertisers have also been hesitant to recommit to Twitter amid its rapid-fire changes, chaotic missteps and threats to general brand safety as Elon Musk rolled back earlier protections.
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