MasterCard Updates Risk Standards to Address Adult Deepfakes
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If consent cannot be established, the content is considered in violation of the adult content and services requirements and therefore, must not be published or must be removed immediately.
For the avoidance of doubt, if the adult content includes an image or strong likeness to an actual person and that person has not provided consent for the use of their image/likeness including, but not limited to, the creation of deepfake content, the content is considered in violation of Mastercard adult content and services requirements and therefore, must not be published or must be removed immediately.
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