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You must find where the 20k hits are from.
You may find most are bots from such as google.
Lets say these are real people, you need to see if people stay or leave quickly, and if they return.
If they go to your site then go away quickly then the you could be getting a billion hits a day and it is worthless.
Also is the hits coming from countries where they can spend money.
Then you need to work out if you can increase traffic.
But it may help if you inform us what type of site you have such as a blog or porn tube.
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