What are the hottest trends in mobile right now?
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The latest data suggests four main mobile directions: brandformance, mobile DSP, premium in-app, and predictive models.
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In addition, the most relevant solutions are motion design and PWAs.
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It's interesting to note that global mobile online advertising spending is projected to reach $495bn next year.
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One of the hottest trends in mobile currently is brandformance. This approach targets both audiences and promotes a brand simultaneously. It's particularly effective in areas where capacity could be improved to performance.
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Another trend that's gaining popularity is gamification. In fact, 61% of smartphone users play games at least once a month. Creating a simple game to explain how to use a product can be a great solution to make it more user-friendly.