The home improvement vertical refers to the niche or category of products and services related to enhancing, renovating, or decorating residential properties.
Profitable Geographies
Generally, countries with a strong housing market and a culture of DIY projects may be more receptive to home improvement offers.
Some countries that have traditionally shown a strong interest in home improvement activities include:
🇺🇸United States
🇨🇦Canada
🇬🇧United Kingdom
🇦🇺Australia
🇩🇪Germany
🇳🇱Netherlands
Scandinavian Countries (e.g., Sweden, Norway, Denmark)
Traffic Sources
The home improvement vertical can benefit from various traffic sources, including:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Platforms like Pinterest and Instagram are popular for home improvement inspiration.
- Native Advertising
Niche Focus
The home improvement vertical encompasses a range of niches, each catering to specific aspects of home improvement. Some common niches include:
- DIY Home Improvement
- Home Decor
- Home Renovation
- Smart Home Technology
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