What trends have we seen in the past year? How will they develop in the coming year?
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Programmatic advertising is becoming increasingly popular and is expected to continue growing.
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Additionally, there is a trend towards higher prices for performance advertising, which may be driven by seasonal demand.
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Automation and cross-partnerships between significant players in the market will become more prevalent, and we can expect to see more automated tools for audience targeting and other advertising functions.
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And what are the trends that you have noticed?