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Your first cost would be content. Whether you buy it cheaply or make state-of-the-art porn will influence the investment you need. Once you figure that out, you can look at the available CMSs (sometimes inventing the wheel is unnecessary) or create your own if you have the dev team, the money, and a clear view of the final product.
From there, operational costs will consist of producing/buying new content, billing, paying affiliates (if you do affiliate marketing), hosting, and any additional dev/bugfixing.
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