Quote:
Originally Posted by Tubevideditor
For those involved in paysites, I get the benefit of mass mailing ex-members and trying to get them back but for current members, is there any benefit in mailing those current members?
Part of me thinks that sending info (to active members) about updates etc is good but part of me thinks theres many members that may have 'forgot' about paying a monthly fee each month and getting emails may remind them to cancel.
Thats sound a little bad I know but history tells me many members do forgot about things and we've had some members for 6+ years who havn't logged in for years.
|
you may lose 5% at most, but you'll gain more than 5% in retention. let the ones that want to cancel go, or you are just a card banger. and if you are just a card banger, you need about 200 more sites
the ones who haven't signed in for years most likely don't have an active email in the biller anymore. your emails to them will bounce or go to spam.
who knows, one of your old members might renew their love for your site. if not, you have something to work on.
#