Source Review: DV360
Hey there,
LuxAccs here!
Today, we'll be discussing a traffic source known as DV360. In this review, you'll learn
about the platform's features and capabilities. Let's get started!
DV360 is a platform designed for setting up ad campaigns in Google Ads and
other sources. It offers extensive options for setting up campaigns, selecting
placements, formats, and audience segmentation. The average ROI is 25-40%, and
the CPC in Tier 1 GEOs is $20-25, making it suitable for any white-hat vertical.
The platform integrates two promotion methods: Google Ads and DV360. Here
are some key differences between these methods:
- Targeting. Google Ads allows you to set up targets using only your own
data. DV360, on the other hand, also uses third-party data for better user
segmentation;
- Coverage. DV360 has access to multiple exchanges, whereas Google Ads
works only with its own display network;
- Formats. Google Ads supports video, image, and text creatives. DV360
does not support text ads but allows for audio creatives;
- Purchasing ads. DV360 provides more advanced settings for automatic
advertising purchasing compared to Google Ads;
- Video creatives. Both methods allow you to purchase advertising on
YouTube. Google Ads offers broader ad settings within YouTube, while
DV360 enables video advertising on 35 different sources.
DV360 is a highly promising platform with a variety of settings. You can launch
classic campaigns in Google Ads and set up campaigns from equally popular
sources within the DV360 network.
Interested in getting a DV360 agent account? Contact LuxAccs!
We do not impose restrictions on promotion, and our accounts boast high
trust levels.