Optimization of ad campaigns: How to minimize costs and boost ROI at the same
time.
We've created a quick guide to help you reduce the cost of your ad campaigns and
boost your ROI without losing effectiveness.
Step 1: Adapt creatives to the desired GEO
One of the best ways to save on cost-per-click and increase your ROI is to use
adapted creatives. Take a close look at audience preferences in your region,
competitor examples, and cases. You can find reviews for all the major GEOs, which
give you a great idea of what a particular audience likes.
Step 2: Choose relevant advertising platforms
It's not a great idea to focus only on mainstream sources. Take the Asian market,
for example - you'll find loads of apps that are similar to Western apps. You can
drive traffic to these apps through ad networks. So, find a source that meets the
needs of the people in the region you're targeting.
Step 3: Don't try to save money on testing.
It can be a good idea to run a few ad campaigns at once, using just a small
percentage of the main budget, so you can find the most promising ad and put
more money into it later.
Step 4: Don't overuse detailed targeting
The algorithms on ad platforms analyze data on incoming clicks in real time to
find the most promising audience. So you don't need to spend a lot of time
on detailed targeting at the start.
Step 5: Add pre-landing pages
It's a bit of a cliché, but many people don't pay it much mind. On average,
pre-landing pages can increase conversion rates in GEO Tier-2/3 by about
20-30%. Plus, they help filter out low-quality traffic.
Other tips:
- It's crucial to enhance the quality of consumables. A banned account
with minimal spins at the outset can lead to significant losses in profits
and start-up investments. You can reduce your risks by using quality,
trusted payment services. For instance, you can always turn to
Leading Cards. Over the years, we've built a reliable database of BINs
from all over the world.
- Adapt some of the approaches that your competitors are using;
- It's a good idea to use not only mainstream placements, but also,
for example, advertising from bloggers.
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