Quote:
Originally Posted by JustBiz
Someone very good at media buying once told me something that maybe saved me more money than anything else: 'learn from what doesn't work as much, as if not more, as from what does work'. I left out the curse words. :=)
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Easier said than done for many. I remember in the early days when I was running an empire of linklists, TGPs, AVS systems etc the temptation was always there to expect instant results and when those didn't jump in your face right away, rapidly go and modify shit before I had a chance to properly appraise results.