Traffic arbitrage with the help of voice assistants: how to use Alexa and Google
Assistant
Voice assistants like Amazon Alexa and Google Assistant have already become a part
of our daily lives. In traffic arbitrage, you can use them not just for voice commerce
but to attract targeted traffic and adapt your media spend in the most efficient way
possible.
Nuances of voice search queries
As a general rule, the questions we ask the voice assistant are quite different from
those we ask when typing. They're usually longer, more informal, and often include
qualifiers like "near me." That's why it's so important to adapt your creatives and
ads to voice queries. If you want to target your ads effectively, use long keywords
in the form of a question. For instance, if the offer is related to iGaming, you could
use phrases like, "Where can I play online casino in my city?"
On top of that, brands can create their own voice-activated skills or actions for
Alexa or Google Assistant. These skills help users quickly find the right product,
reorder products, or even get recommendations for product categories.
Some tips that'll help you make the most of traffic arbitrage via Alexa and
Google Assistant.
1.
Create unique content for voice search. It's a good idea to include
keywords that are most commonly found in conversational speech. For
example, question pronouns like 'how', 'where' and 'why' work well.
2.
The simpler the process, the better! Make the shopping process as
simple as possible. Voice assistant users want the most convenient
and fastest way to make a purchase. Also, make sure that landing
pages load quickly and are fully optimized for mobile devices.
3.
Analyze results. Use analytics services to track user behavior coming
from voice assistants. This will help you understand which keywords
and approaches work best.
4.
Manage your costs. To avoid paying any extra fees and to pay for
the ad campaign, it's a good idea to buy a virtual card in advance
through a handy service like
LeadingCards. This will help you keep
costs down and avoid any technical issues with payments.
Using voice assistants for traffic arbitrage is a very promising technique in
media spending these days. They help you reach target audiences that
are ready to engage with your offer with minimal effort.
Good luck!
Join our telegram channel to follow the latest updates: link