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Imagine this - a store giving away free samples of cookies at the front door.
For me, most tgp surfers are the kind to take the free samples and never show interest in purchasing anything by entering the store. Those that do enter the store, via banner clicks, are more valuable than those who don't.
But never, ever have I ever heard of a store, where 8000 people enter and leave without buying one single solitary item.
Leeches.
I'm still making good on the per click simply because I send a lot of traffic... so I'm not dead yet. But the way things are going with the other sponsors, it's not even worth the effort.
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