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I think the site is above average, but the surfers look like they leach the content in 3 days and move on. Plus I think the my custom tour is what sells the sites more, so they would buy even if there was no trial. Of course, it would cut by around 60-70% but still the profit would be more. Any sponsor does that from you - remove the trial option for your surfers exclusively somehow?
P.S. Did I say webmasters? Ahahahhaha!
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