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Old 08-24-2004, 05:37 AM  
KRL
Entrepreneur
 
Join Date: Oct 2002
Location: USA
Posts: 31,429
Currently, 40 million people are using online dating services each month (source: ComScore Media Metrix) and a 51% growth in the industry since January 2003 (source:Hitwise).

Online dating is one of the fastest growing and most popular activities online.

Jupiter Research expects online dating sites to continue to grow from US $313 million in revenue in 2002 to an estimated $642 million by 2007 - over 100%.

In fact, the so-called "recession-proof" industry has hit record numbers every year for the last 3 years, the online dating industry. The target demographic for these services is the 83
million Americans that are between 19 and 45 and single. This trend has been on the rise since September 11th, an event which made people realize how important life is and how
personal attention can ad to your life.

The Personals/Dating category surpassed both Business/Investment and Entertainment/Lifestyles to become the largest paid content category in 2002 with $302 million in revenues, up nearly threefold from $72 million in 2001. Those top three categories - Personals/Dating, Business/Investment Content and Entertainment/Lifestyles - accounted for 63% of online content spending in 2002, up from 59% in 2001.?

The ?online dating? market has been expanding exponentially with the advances of technology, the broadening of our boarders through internet communication, the effects of 9/11 sending millions to the internet looking for real solutions and the successful emergence of strong competitors like Match.com and eHarmony.
? 70 percent of both men and women surveyed are still searching for "the love of their lives" as opposed to "just one night of passion." (Yahoo, media relations)

? More than half of the singles surveyed (54%) report they are seeking a committed relationship or marriage.

? Total population in the world: 6 billion (NSS ? US Census Bureau)

? Total number of singles in America: 100 million (NSS ? US Census Bureau)

? 47.7% marriages fail per 1000 in the U.S. (2000), down from 87 pre 1000 in 1960. (NSS ? US Census Bureau)

? More than 40 million people use online dating services each month (source: comScore Media Metrix)

? Power lunch online dating: About 1/3 of all visitors to match sites are doing so on their lunch hour. (comScore Media Matrix, May 2003)

? Online dating has realized 51% growth in the industry since January 2003 (source: Hitwise)

? Match.com reports 6.3 million visitors in December 2003. (comScore Media Matrix, May 2003)

? One female Match customer in Dallas increased her hits from 100-1531 per day after she posted her ?glamour-shots? picture?
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